Project Manager |
Account Executive |
Client: AvantGuard
Objective: Create videos and informational graphics that demonstrate company personality and loyalty, as well as, inform clients of the services AvantGuard provides. Strategy: Encourage employees to be proud of the company they work for through clean advertising. The videos are to be inspirational as well as motivational to encourage clients to hire AvantGuard for their personable nature, strict adherence to company policies, and company loyalty. Results: Two videos have been created and have been well received and the third is in the final editing stage. The first was used at a dealer/consultant convention in order for AvantGuard to sign new clients and was expressed to have great success. The second video was announcing the opening of the new Rexburg location. The third will be discussing what sets AvantGuard a part from their competitors in order to appeal to potential clients. Process: I met with AvantGuard's marketing director often to coordinate the goals the company desired to have the first video represent. For this third video, I oversaw an Account Executive to make sure that the client's goals were represented well in this video. Challenges: When we first started with this client the task was to be very simple, but once we'd start a project they'd request a change. This process has been on going for a few months, which has made production difficult at times. But now we've been able to set up a retainer contract allowing the client to pay a fee for small revisions to completed and current projects. Skills: This project has given me the opportunity to learn patience. At the beginning of each semester, we set out to perform a simple task, but during product the requests change. This client has given me the unique experience to see what a full time agency can look like with an indecisive client. Client: Soapbox Promotions Objective: Create a booth display, video, and pamphlet that will be used to recruit students to join the agency and encourage clients to hire Soapbox. Strategy: Showcase the booth at the BYU-Idaho Career Fair to inform students and clients of the opportunities and services Soapbox has to offer. Results: The booth and video display were present at the BYU-Idaho Career Fair and was on display around campus during registration to inform students about the agency and answer questions about the opportunities available. Process: Various vendors were contacted to create a booth display that would be affordable and uniquely designed to showcase Soapbox Agency. An on-campus vendor was able to create the booth and many inter-agency departments thought outside of the box to develop concept maps to creatively spark interest in students and clients. The booth presentation has a port of an iPad to allow live streaming for passerby and individual in the office to communicate, allows storage of a projector to showcase a bullet time video of the opportunities available at Soapbox and the brochure is informational while interactive allowing individuals to fold the brochure into a paper airplane. Challenges: This project though very successful I had to do some micromanaging to see it completed to the end. The AE over the account wasn't as proactive as she could've been which required me help in the planning and execution of the project. Skills: Think out of the box. This project has opened the door to new possibilities within the agency. The interactive booth display and fliers were exciting and have encouraged me to think and know that advertising doesn't have to be traditional, but can excite, be unique, and different. Client: BYU-Idaho Testing Center Objective: Inform teachers of the upcoming changes in the testing center with new software and tablet implementation, as well as, inform students of what is allowed and available in the testing center. Strategy: Create three informational videos to send to teachers to give them a taste for what's to come, with the help of a rack card to keep an eye out for the email with the videos. Create a video and posters for display within the testing center to inform students of the features the testing center. Results: The campaign was recently delivered and well received. The final product was very clean, while providing the information needed for teachers to become familiar with the upcoming software and testing changes and opportunities provided to teachers. The student video was very similar in tone and the posters were compromised of clean vector shapes and 3-D designs. Process: The AE met with the supervisor of the testing center to make sure the information was delivered in a manor that would represent the values of the testing center and to be informative to all that utilize its resources. The client stated what they didn't want in the campaign which provided the agency with the freedom to think and create a clean campaign that would exceed the expectations. Challenges: This campaign was a redo from fall semester that didn't fit the clients image, therefore, it was necessary to meet the expectations as well as deliver a product that would be pleasing to them and would appeal to the teachers and students on campus to provide a peaceful and stress free environment. Skills: This campaign like many others allowed me to think outside of the box. The AE on the account was very proactive and allowed me to give him more control allowing him to conduct the meetings and work with his team in a creative way. The overall campaign was very successful and the communication between departments was very clear and essential to the implementation and success of the campaign. |
Client: University Communications: Real Student Videos
Objective: Break the stereotype of perfect students on BYU-Idaho campus and allow students to relate with one another. Strategy: The Real Student Video campaign is a way for selected students to share their unique and relatable stories with other students on campus. The mission of the videos were to illustrate how resourceful BYU-Idaho is and to highlight various opportunities students are able to take advantage of to prepare spiritually, academically and professionally. Results: Three students were interviewed and filmed through out the semester. The videos were very effective and demonstrated the lives of real students. Each student's video was relatable and provided great feedback to convey how wonderful BYU-Idaho really is. Process: I met weekly with my student contact to determine the individuals that would be acceptable candidates for the videos. I collaborated with the video producers on the account to meet with the individuals to film their official interviews and b-roll. After the footage was shot the producers edited and color corrected the video which then went through an extensive approval process from the department heads in the Agency then finally to the client. Challenges: Working with students outside of the agency presented difficulty when it came time to coordinate student's schedules with the video producers' schedules. Many of the students both in the Agency and out of the Agency have very busy schedules with class and work on top of the videos. Therefore, it took a lot of patience and motivation to get everyone to work together at the same times. Skills: Effectively communicate the client goals to the producers. Organize meetings with the producers and students. Strong motivation to work with volunteer students and meet deadlines. Client: Scroll Promotions Objective: Encourage students to pick up and get involved with the campus newspaper, The Scroll. Strategy: Appeal to students on campus by having volunteers dress up as "Newsies" and hand out papers to students as they walk by. Advertise the Scroll social media page to motivate students to get involved by tweeting messages or posting pictures through Twitter, Instragam, and Facebook to appear in the Scroll. Results: Newsies were on campus three times throughout the semester handing out papers and fliers for the social media page. Activity on the social media sites increased as promotions continued throughout the semester. Process: I met biweekly with the Editor in Chief to address concerns and create goals to address the concerns. I collaborated with the public relations department to come up with possible solutions and promotional methods to spark interest in the student body to pick up the Scroll. Challenges: Although readership is about 84% among the student population, encouraging the students to continually pick up the paper each week has been a challenge. Skills: Effectively communicate the client goals to the public relations team. Contact on campus departments to get costumes for the Newsies campaign, fliers and find volunteers. Organized meetings and collaborated solutions with the Editor in Chief, Social Media Staff and PR teams. Below is a video of the final Newsies PR event. Video courtesy of Ashley Anderson. |