Blacklight Volleyball Tournament
As part of the Event Management course, I and a group of classmates planned and implemented a Blacklight Volleyball Tournament on campus. I with colleagues worked together to produce and distribute advertising for the event. We contacted and worked with local companies and on campus departments to verify scheduling and needed equipment for the event. Teams were organized into a 32 team bracket with 6 players per team. Over 250 participants and guests were in attendance.
My main duties consisted of:
*Full text is available for download in the Resource Tab.
My main duties consisted of:
- Advertising and Promotion
- Contacted local companies to rent Blacklights.
- Gathered needed game day materials: Blacklights, volleyballs, gym equipment, clock, etc.
- Organized bracket-kept teams organized.
- CPR certified/First aid respondent.
*Full text is available for download in the Resource Tab.
Video of the Blacklight Volleyball Tournament. Video courtesy of Jaaron Eller.
Twister: Copywriting Case Study
This group assignment involved in depth research about Hasbro's Twister. This project allowed me to research Twister's past and current Integrated Marketing Campaigns, most of which included commercials, social media sites, and the evolvement of the original Twister game into new games targeting the 12-17 demographic.
*Full text is available for download in the Resource Tab.
*Full text is available for download in the Resource Tab.